Mktg 2101 Red Bull Case Study

MKTG 2101 Consumer Behavior Case Study - Red Bull: Rampaging through Global Markets 1. What division base has Red Bull embraced to target clients? In what manner should Red Bull further portion the market later on? Red Bull have received a division base technique identifying with advertise socioeconomics. Specifically the organization has focused on youthful dynamic individuals matured 16 †29 years. Red Bull additionally use geology, recognizing for the most part college understudies and urban experts who required a ‘energy boost’ all through their bustling timetables and activities.Mateschitz’ methodology expected to target assessment pioneers, accepting that â€Å"the authority of one alpha honey bee can impact the purchasing propensities for hundreds†. The Red Bull division procedure likewise has a significant psychographic segment, especially focussing on youngsters with perspectives, recognitions and ways of life that are reliable with chance taki ng, quick paced and enthusiastic practices; featured with the organization adage â€Å"No Red Bull, No Wings†. So as to keep on succeeding, I accept that Red Bull must upgrade openings in the developing economies of India and China.With more noteworthy monetary opportunities and expanded populace development in the white collar class there are a huge number of youngsters falling into an alluring segment for the Red Bull item. These youngsters will be the supposition chiefs of things to come in their nations, hence holding the key for a triumph. Manners by which the organization can extend its present exercises to start the procedure will lie in the right advertising systems; specifically I accept that the proceeded with sponsorship of extraordinary occasions in these locales will be the ideal method to acquaint youngsters with the item in an energizing new manner. . How does Red Bull excite the inspirations of clients to buy its caffeinated drinks? Red Bull and Mateschitz cla rify â€Å"we are continually searching for a progressively innovative, diverse purpose of view† (Dolan 2005) to advance and present the item to the client. This demeanor is predictable with the brand character and the picture of its clients. It is therefore that the organization adjusts itself to the youthful male †quick paced and vigorous, inspired by extraordinary games, dangerous conduct and perpetually discontent with the last thrill.The organization as well, is rarely fulfilled, proceeding with sponsorship of outrageous games, claiming Formula 1 dashing groups and in any event, building up its own games, for example, BMX bicycle riding, Kite Boarding, Freeskiing, paragliding and the sky is the limit from there! The organization can constantly fulfill the requirements of the market, stimulating the client with energizing new advancements and occasions which challenge the restrictions of human conviction. For instance, the Red Bull supported BMX occasions where the r iders are endeavoring and finishing concealed stunts and ‘death defying’ follows up on a week by week basis.The organization has additionally endeavored a viral promoting procedure, so as to get the item to the buyer in a modest and powerful manner. Nonetheless, these endeavors are likewise very much determined, for instance, the drivers of the Red Bull VW Beetle are commonly incredibly gorgeous females matured 19 †28 years, alluring and relating for the focused on youthful male. 3. Portray the brand character of Red Bull. For what reason do you think the idea of brand character is so imperative to Red Bull?Brand character permits the purchaser to build up a significant connection to the item. Individuals don't create important, durable associations with the thing itself, it is the point at which the buyer is capable see the item with a specific persona, with feeling and significance; it is then that the relationship creates and conceivably blooms. Red Bull and Mat eschitz get this and have made a brand character that exemplifies fervor, vitality and elation, â€Å"Red Bull isn’t a beverage, it’s a method of life†.People are overpowered with the picture, the stunning emanation around the occasions and the energy made by the competitors. Youngsters feel the item, the brand and the hues when they see these contenders doing the stunning things that they yearn for, wrapped with the basic shades of silver and blue. A spotless, refined picture consumed into their cerebrum, associated with the recollections of exciting minutes when their heart was siphoning, hands were perspiring and adrenalin was wildly throbbing through their bodies.By making these encounters for their shopper Red Bull are encouraging the advancement of significant associations with their item. As I would like to think, keeping up brand character and connections is basic for Red Bull. Mateschitz himself states, â€Å"We don’t carry the item to the indiv iduals. We make it accessible and the individuals who love our style come to us† featuring his affirmation of the significance of individuals adjusting themselves to the brand character and building up an important and enduring relationship with the Red Bull productReferences * Dolan, K. (2005). The Soda With Buzz. Forbes. com http://www. forbes. com/worldwide/2005/0328/028 print. html * Sciffman, L. , O’Cass, A. , Paladino, A. , D’Alessandro, S. also, Bednall, D. 2011. Purchaser Behavior, fifth Edition. Pearson Prentice Hall: Australia * Gschwandtner, G. (2004). The Powerful Sales Strategy Behind Red Bull. Selling Power. September. http://www. sellinpower. com Mktg 2101 Red Bull Case Study MKTG 2101 Consumer Behavior Case Study - Red Bull: Rampaging through Global Markets 1. What division base has Red Bull received to target clients? In what capacity should Red Bull further section the market later on? Red Bull have received a division base methodology identifying with showcase socioeconomics. Specifically the organization has focused on youthful dynamic individuals matured 16 †29 years. Red Bull additionally use geology, distinguishing mostly college understudies and urban experts who required a ‘energy boost’ all through their bustling calendars and activities.Mateschitz’ technique intended to target sentiment pioneers, accepting that â€Å"the authority of one alpha honey bee can impact the purchasing propensities for hundreds†. The Red Bull division system additionally has a significant psychographic segment, especially focussing on youngsters with mentalities, observations and ways of life that are predictable with hazard taking, qu ick paced and lively practices; featured with the organization aphorism â€Å"No Red Bull, No Wings†. So as to keep on succeeding, I accept that Red Bull must upgrade openings in the developing economies of India and China.With more noteworthy financial opportunities and expanded populace development in the white collar class there are a large number of youngsters falling into an appealing segment for the Red Bull item. These youngsters will be the supposition heads of things to come in their nations, along these lines holding the key for a triumph. Manners by which the organization can extend its present exercises to start the procedure will lie in the right advertising methodologies; specifically I accept that the proceeded with sponsorship of outrageous occasions in these districts will be the ideal method to acquaint youngsters with the item in an energizing new manner. . How does Red Bull stimulate the inspirations of clients to buy its caffeinated drinks? Red Bull and M ateschitz clarify â€Å"we are continually searching for an increasingly inventive, distinctive purpose of view† (Dolan 2005) to advance and present the item to the client. This disposition is reliable with the brand character and the picture of its clients. It is consequently that the organization adjusts itself to the youthful male †quick paced and enthusiastic, keen on outrageous games, dangerous conduct and perpetually discontent with the last thrill.The organization as well, is rarely fulfilled, proceeding with sponsorship of extraordinary games, claiming Formula 1 hustling groups and in any event, building up its own games, for example, BMX bicycle riding, Kite Boarding, Freeskiing, paragliding and that's just the beginning! The organization can constantly fulfill the requirements of the market, stimulating the client with energizing new advancements and occasions which challenge the restrictions of human conviction. For instance, the Red Bull supported BMX occasio ns where the riders are endeavoring and finishing inconspicuous stunts and ‘death defying’ follows up on a week after week basis.The organization has likewise endeavored a viral promoting system, so as to get the item to the purchaser in a modest and viable manner. Be that as it may, these endeavors are likewise all around determined, for instance, the drivers of the Red Bull VW Beetle are commonly very gorgeous females matured 19 †28 years, appealing and comparing for the focused on youthful male. 3. Portray the brand character of Red Bull. For what reason do you think the idea of brand character is so imperative to Red Bull?Brand character permits the buyer to build up a significant connection to the item. Individuals don't create important, durable associations with the thing itself, it is the point at which the buyer is capable see the item with a specific persona, with feeling and significance; it is then that the relationship creates and possibly blooms. Red Bull and Mateschitz get this and have made a brand character that encapsulates fervor, vitality and elation, â€Å"Red Bull isn’t a beverage, it’s a method of life†.People are overpowered with the picture, the stunning atmosphere around the occasions and the energy made by the competitors. Youngsters feel the item, the brand and the hues when they see these contenders doing the astounding things that they yearn for, wrapped with the straightforward shades of silver and blue. A spotless, refined picture consumed into their mind, associated with the recollections of exciting minutes when their heart was siphoning, hands were perspiring and adrenalin was hysterically throbbing through their bodies.By making these encounters for their purchaser Red Bull are encouraging the improvement of significant associations with their item

Study On Children With Abdominal Pain And Its Relationship To Mental I

Study On Children With Abdominal Pain And Its Relationship To Mental Illness Catalog: Hotopf, Matthew, ?Why Do Children Have Chronic Abdominal Pain, and What Happens to Them When They Grow Up British Medical Journal, April 1998 Subject: ?Why Do Children Have Chronic Abdominal Pain, and What Happens to Them When They Grow Up Reason: The motivation behind this examination was to assess the theory that kids who have persevering stomach torment originate from families with high paces of mental issue, neuroticism and physical disease. The investigation additionally examined whether these kids will experience the ill effects of the recently referenced ailments in adulthood. Subjects: The examination the dependent on an example delineated for social class of all sear real births (3637) that happened in England, Wales, and Scotland in multi week of March in 1946. All youngsters destined to non-manual specialists and rural laborers were reviewed, while those destined to different workers were examined in a proportion of 1:4. Controls were characterized as review individuals who took an interest in similar influxes of information assortment during youth, however whom either no stomach torment was accounted for or it happened just a single time or twice. Techniques: Data depended on clinic affirmations of kids who experienced stomach torment. Tenacious stomach torment was depicted as stomach torment that was accounted for recommending that the torment was ceaseless. Emergency clinic records for these youngsters were deliberately investigated by a pediatrician, and those with a characterized natural reason for torment that was decided to have been available all through adolescence were avoided from the example. Parental ailment was gotten to when the overview individuals were matured 15. The mother was inquired as to whether she or her better half had experienced sicknesses, for example, asthma, hack, stiffness in joints, paleness, heart inconvenience, kidney inconvenience, and other wellbeing objections. School participation records of the kids were evaluated twice during adolescence. Educators were approached to rate whether the youngster's participation was beneath normal, or better than expected. This was done when the youngster was 13 years old and again at 15 years old. The Printer character stock was utilized when the kid was 13 years old to decide the youngster's character and conduct as far as neuroticism and extroversion. Once more, the youngster's instructor was approached to assess the kid. This time the educator evaluated the kid regarding: lying, insubordination, being a disciplinary issue, eagerness, nature of work, and vitality level. The guidelines used to gauge these practices were beneath normal, normal, or better than expected. Father's, at 36 years old, were estimated by their occupation, sex, and social class in 1961 as far as mental issue and physical indications. A semi-organized mental meeting producing levels of seriousness of mental issue and self-announced physical side effects were led. Subjects who experienced fiery inside infection during adulthood were distinguished. Demise records were broke down to decide whether tireless stomach torment in youth was identified with expanded mortality. Results: There were three principle discoveries of the examination. Right off the bat, kids whose guardians experienced sick wellbeing were bound to experience the ill effects of tireless stomach torment. Also, albeit relentless stomach torment in adolescence did no anticipate stomach torment in adulthood, stomach torment was unobtrusively connected with other normal physical manifestations in adulthood. The investigation likewise discovered relentless stomach torment in adolescence was in marker of mental issue in adulthood. At age 7, a fifth of the subjects had endured stomach torment; at 11 years it was 19%, and at 15 years it was 17%. Seventy-six of the 3637 youngsters considered had intermittent stomach torment. Of these, three had torment brought about by ceaseless sickness and 73 had industrious agony of unexplained inception. As it identifies with the genders, the youngsters who took an interest in the investigation didn't display any distinction in relentless stomach torment (chances proportion to young ladies 0.97; 95%, 0.56 to 1.68). Kids whose fathers had manual occupations were bound to experience the ill effects of torment (1.75; to 1.02 to 3.03). The examination uncovered an association among torment and parental wellbeing objections, parental appraisals of wellbeing, maternal nerves, maternal neuroticism, and families who were inclined to colds. The study led by instructors demonstrated no connection between determined stomach agony and kids who were insubordinate, liars, or those with disciplinary issues. Staring off into space in class and having low vitality was found

Facts and Essay Topics

Facts and Essay TopicsSelecting a few fact essay topics is a wise idea because the topic should have some bearing on the student's major. A general interest or trivia about something that may not be relevant to the major is a good way to begin.There are many ways to choose facts and essay topics that are relevant to the major, but the most important factor is to be specific. Some people might try to write a project paper in which they find a single fact and try to be the first to use it. This is generally unproductive and will only result in wasting your time.The best essay topics for a bachelor's degree will contain a combination of general information and a related fact. It is also important to remember that students should be writing about something that interests them. You don't want them to feel forced into anything. It is also better to choose a few fact topics and to base your essay on these than just rushing through and using any topic that you think you can come up with.Stud ents need to choose different topics based on their area of interest. If you are an average student who is interested in the history of America, you might want to consider selecting a history-related topic. If you are a history major, you might want to focus on the birth of America as a country. One idea might be to spend two units writing a thesis statement about how the idea of America came to be, and then discuss how it developed through the years.Examinations will help determine whether the student has a strong enough grasp of his or her subject matter to select appropriate fact essay topics. The student should apply what he or she has learned to his or her exams. The paper should have a satisfying final outcome to show this.Student participation is important in helping the author to choose the proper topic. Students must be encouraged to have an open mind and to be willing to make contributions to the paper, even if it is one of the more technical ones. Open discussions with th e teacher and other students to help the author choose the best topic.Fact essay topics should include all the necessary information, but it is also wise to avoid writing too much information in the essay. The student should be able to get across the intended point while including as much information as he or she needs to in the paper. It is also a good idea to look for other resources for information before making up the essay.Fact essay topics should not be overly specific, but there should be enough information for the student to understand what he or she is writing about. If a student feels that the essay doesn't need to be that much longer, he or she should cut it down to size. The writer should be willing to change the topic if the need arises.

Personal Statement My Son - 945 Words

Select two individuals from your immediate family who differ dramatically in age (e.g., a your own grandfather/mother and your own son/daughter). Within this particular question I have chosen to examine my son, who is fourteen years of age and just beginning his freshman year of high school. In addition, also to be examined will be my daughter, who is seventeen (17) years of age and is just beginning her freshman year of college. Upon examining my son he is a very carefree, smart, caring child; never asked for much nor to go many places, he is a golfer and plays for the high school golf team. From the time that he has been born he has been around law enforcement and has seen as well as been shown the difference between right and wrong; in addition he has seen the consequence as well as the aftermath of bad decisions of others. His academics are very good, he is the type of child that never brings home a book and always makes A’s with an occasional B. He shows no real interest in following in footsteps to be in law enforcement, which is a relief to me, in the current day and time and state of the world we live in. Older adults are a passion of my son, he feels connected to them and loves to help them and shows interest in their day to day actives, he makes sure they are checked up on and will always take any extra left over food we may have to them. Upon examining my daughter, her and my son is similar in a lot of ways and polar opposites in others. My daughter lovesShow MoreRelatedPersonal Statement : My Son Mason And I1831 Words   |  8 Pages My son mason and I are very similar in a lot of ways. The way that everybody can see and arguably the only one people really know about is our looks are almost mirror image. And that’s really the only one that gets commented on. But the most important ones are the ones that other people don’t see. The challenges I watch him go through that I know I can help him understand and handle in better ways then I could do for myself in the same situations. The area I can help him with the mostRead Moremission vision Essay1074 Words   |  5 PagesStudy INITIAL POST Mission Vision and Personal Goals I have been a nurse in the acute care setting for over 9 years and due to the changes in health care I have decided to pursue my professional goal in the part of a Family nurse practitioner; which will allow me provide advance nursing care. In order to achieve this goal, I have to advance my education, and Walden University has the capacity to provide me with information and skills required to achieving my academic goal of graduating with a degreeRead MorePersonal Statement Of Faith By God881 Words   |  4 PagesPERSONAL STATEMENT OF FAITH As a man purchased by God through his Son, I believe it is necessary to clearly state, in a concise manner, the â€Å"closed-handed† truths I believe as guided by Scripture. My Statement of Faith summarizes essential Christian beliefs, shows unity in Christ, and guards me from potential error. I affirm these gospel truths, with the understanding that my confidence in these truths grows progressively over time. These beliefs are great cause for joy. Far more than just wordsRead MoreThe Controversial Issue Of Abortion1584 Words   |  7 Pageswrites an interesting article on the controversial issue of abortion and genetic testing through his personal experience with his son Walker. In I’m glad I never had to decide whether my strange, lonely boy ought to exist, Ian brown describes his personal experience with his son who has an extremely rare genetic disorder, cardiofaciocutaneous syndrome. He explains the trials and tribulations of having a son with a rare disability and the ethical debate surrounding whether to abort fetus’ with these knownRead MoreSummary : The Lord Will Always Make A Way 1392 Words   |  6 Pagesof the start of my Christian journey. My mother would always states the Lord will always make a way† she would always refer to this state ment whenever herself or others was experiencing long suffering. This demonstrating of faith and trust in Jesus Christ was imbedded within me. Whenever, I was experiencing any turmoil or chaos, I created due to my substance abuse; this period of my life; I found myself making the same statement, despite my addictive attitudes and behaviors. My grandmother wasRead MoreRhetorical Analysis Of The Letter I My Son By Tu Nehisi Coates1252 Words   |  6 PagesAnalysis of â€Å"A Letter to My Son† by Tu-Nehisi Coates Racial injustice and Black oppression is a topic seen in every newspaper and on every news station today. A topic considered taboo in most social situations, is taken on by Tu-Nehisi Coates in â€Å"A Letter to My Son†. Coates creates an environment of familiarity, acceptance and relatability for the reader by using powerful words choice and language that invokes emotions. Vulnerability and anger from his experience incorporate a personal view and stake inRead MoreBelonging Romulus, My Father and the Kite Runner Essay1189 Words   |  5 Pagesbelong† To what extent is this statement true with regard to your SET text and at least ONE related text of your own choosing? One’s understanding of belonging can broaden their understanding and acceptance of themselves and the world around them. The statement that we all strive to belong is true, however it may take time to belong to a certain person, place, group, community or even the larger world. This issue is explored in Raimond Gaita’s biographical memoir Romulus, My Father and Khaled Hosseini’sRead MoreArgumentative Essay : Ineffective Way773 Words   |  4 Pagesthereby causing Jim to feel comfortable enough to communicate about his struggle with learning. For Jim, the perception process started with him shutting down after being perceived through the utilization of personal constraints for not working hard enough by the measurement of his dad’s personal yardstick. I believe this could have made him feel powerless as he felt like he was doing his best. Then having his dad stereotype him by placing him a class of students he concluded that does not do well inRead MoreAugustine Uses The Terminology Of `` Relations `` And Work Through The Trinitarian Thinking Of One Substance1489 Words   |  6 Pagesinterworking’s of these three persons in the sphere of relations. Relations such as Father and Son. This relation however does not speak of an inferiority of the Son to the Father but rather it only speaks to the relationship between the two and it helps distinguish the difference but it also holds the unity of the two as well. Then there is the spirit which is referred to as a gift that moves between the Father and the Son. Augustine goes on to refer to the spirit as love. There is also an emphasis on theRead More Passages from The Analects of Confucius Essay1611 Words   |  7 Pageslofty actions than it is to perform relatively less difficult ones. Hence, it is considerably more functional to speak mildly of yourself or your actions if you intend uphold your statements in practice. Further, if you rarely speak, or even do not speak at all, your deeds and actions will generally always exceed your statements. In this same section on words and actions from the Analects, Confucius even says, â€Å"I wish I could avoid speaking.†Ã¯â€š ¼ (130). This shows that he prefers letting his actions speak

Essay about the red cap - 1075 Words

Essay: essay# Talking to Strangers Talking to Strangers There are two ways that people are able to choose when they meet strangers. Frist, people can friendly to the strangers and have a good time to communicate with strangers. The other way is that people can indifferent to the strangers and never stop to talk with them. It seems that more and more people choose the second way, because they are afraid of meeting trouble. There is a tale called â€Å"Little Red Cap†, written by Brothers Grimm. Through personification and symbolism, the author illustrated the character of Little Red Cap become indifferent after being deceived by the first wolf, which revealing people will easily become indifferent after they suffer from cheating, hurting.†¦show more content†¦However, the character of kindness also brings a big dangerous to Little Red Cap. Then the author describes the scene that Little Red Cap is eaten by the wolf then is saved by the hunter to illustrate that Little Red Cap grows up from naive child to a little big mature girl and the character of Little Red Cap also changes from naà ¯ve to clever. The plot that, â€Å"Little Red Cap quickly fetched some large stones and filled the wolf’s belly with them.†(Brothers Grimm 15). After Little Red Cap comes from the wolf’s belly, she quickly fetched some large stones in it. It describe the aspect of the little girl is smart. Although before was eaten by the wolf, she is weak and doesn’t know how to deal with the dangerous, now she is very smart and knows how to handle the wolf. It means after this experience the little girl grow up. Moreover, Little Red Cap puts some large stones in the belly rather than sew the belly directly. After be cheat by the wolf, Little Red Cap choices kill the wolf rather than forgive it. It hints the characters of Little Red Cap are also changed. At beginning, she is naà ¯ve, kind, weak, but now she is calm, revengeful, and merciless. It is a big contrast. Only after this experience the characters of Little Red Cap are thoroughly changed and the way she connects with strangers also be changed. She becomes calmness, cautious, andShow MoreRelatedLittle Red Cap. Little Red Cap, Gained The Nickname After706 Words   |  3 Pages Little Red Cap Little Red Cap, gained the nickname after her lovely grandmother gave her a red velvet cap as a present. She was a really sweet girl, and everyone who knew her liked her. One day her mother called on her, and instructed her to take a basket of goods over to the sick grandmother’s house, who lived out in the woods. She reminder her not to get off path on the way to the village, and Red Cap promised to obey her mother. On the way to grandmas, Red Cap encounters with a wolfRead MoreThe Tale Of Little Red Cap1207 Words   |  5 Pagespersona. One of the most iconic children story retold and adapted in all major languages for three centuries is the classic tale of Little Red Riding Hood. The story originated through oral traditions during the 17th century in France and has numerous versions over the years representing the evolving social mores. The Grimm Brother’s version of the tale, Little Red Cap, was rewritten in 1812 in Germany illustrating core communal principles of their time. The adaptations of their work underlines complexRead MoreAnalysis Of The Book Little Red Cap 1235 Words   |  5 Pages(Anne Hathaway), the bad (Little Red Cap) and the downright ugly (Mrs Beast). This essay will explore the themes and motifs duffy exploits and question impression left by the collection. Little Red Cap In Little Red Cap the protagonist embarks on her personal journey from an impressionable innocent child to an independant accomplished woman. Endeavoring to escape the expectations of a predictable life at ‘the factory’ (Duffy, 2015, p2-3) and ‘allotments’ Red Cap ventures - perhaps naively - intoRead MoreAnalyses of Little Red Cap Story620 Words   |  3 Pagesthere through the trees†, which made the best impression on me. Description of the nature was undeniably very important. Mainly because I think that by describing the nature well, the writer wanted to scare kids away from lonely forests. Little Red-cap can be described as a young, innocent girl that is going trough a period of time, where everything seems right. She seems to be well nurtured, which is shown in the text when she accepts her moms favor. In the same time she makes some bad decisionsRead MoreAnalysis Of The Poem Little Red Cap Essay1885 Words   |  8 Pages13 English Literature. 3.8 Develop an informed understanding of literature and/or language using critical texts TOPIC: To what extent does Carol Ann Duffy present a feminist perspective in the poem ‘Little Red Cap’. â€Å"The history of women has been a history of silence.† (Hillary Clinton, 1995, Beijing) This powerful statement from Hillary Clinton underpins the injustices of female representation in the past. This silence is evident in the Bible verse, ‘Let your women keep silent in the churchesRead MoreLittle Red Cap And Snow White Romanticism1731 Words   |  7 PagesGerman people by enforcing cultural values and compiling fairy tales and fables based on common morals. This can be shown in the representation of gender in Little Red Cap and Snow White. The story of Little Red Cap has very specific ideals placed on the female protagonist. Although she is followed as the protagonist, Little Red Cap does not have many moments in which she takes an active part in her own story. She remains fairly passive and easily distracted from her goal of reaching grandmother’sRead MoreLittle Red Cap Folk Tale Essay871 Words   |  4 PagesLittle Red Cap folk tale produces idea inside the setting starting from village to her grandmother house by getting through the forest. These ideas include duty when the girl was asked to bring the food to her grandmother, experiencing new environment and unknown creatures when she got into the forest, bravery when the huntsman saves their life, learn to be responsible and obedient from making mistakes when she breaks her mother’s promise. In folk tales, setting is the time and place that eventsRead More A Comparison of Little Red Riding Hood and Little Red Cap Essay1031 Words   |  5 PagesA Co mparison of Little Red Riding Hood by Charles Perrault and Little Red Cap by the Brothers Grimm   Ã‚  Ã‚  Ã‚  Ã‚  The stories ?Little Red Riding Hood,? by Charles Perrault, and ?Little Red Cap,? by the Brothers Grimm, are similar and different. Moreover, both stories differ from the American version. The stories have a similar moral at the end, each with a slight twist. This story, in each of its translations, is representative of a girl?s loss of innocence, her move from childhood or adolescence intoRead MoreGreat Expectations And Little Red Riding Cap1272 Words   |  6 PagesExpectations and Little Red Riding Cap. Firstly, I will present to you the meaning and definition of Formalization. From there I will introduce the tale of Great Expectations, giving a detailed summary of the book and its themes. Then I will show the different examples of formalization within the tale and how this literary technique aids the reader in understanding the narrative. For the second half of this essay, I will then delve into the Brothers Grimm’s telling of Little Red Riding Cap, wh ere I will onceRead MoreGender Stereotypes in Little Red Cap and The Grandmother1052 Words   |  5 Pages The folk tale of â€Å"Little Red Riding Hood† has numerous variations and interpretations depending on what recorded version is being read or analyzed. â€Å"Little Red Cap,† by the Grimm Brothers, and â€Å"The Grandmother,† as collected by Achille Millien, are different in numerous ways: the depth of the narrative structure, characters involved, length – yet, the moral lesson is largely unchanged between the two versions. One of the more glaring differences between the two versions is the way that the narrator

Essay on Film Analysis Into the Wild - 666 Words

Many live attempting to decipher the riddle of life. What is life? What is the purpose? What makes? Even though we only seek happiness why can’t we ever seem to achieve it? When we do reach happiness why can’t we seem to grasp it and hold it for more than the few short hours that pass like seconds? The question we must answer first is â€Å"What makes happiness, true?† In the film â€Å"Into the Wild† it shows Chris, a young adult, trying to make his way to Alaska. His beliefs in freedom and isolation from the modern world would drive him to go to Alaska in hope that he finds the so simple goal, happiness. He struggle sand faces obstacles that hinder him to his destination. Odd people, intelligent people, elderly people, young people; he met all†¦show more content†¦But what is the answer to the question of â€Å"What makes happiness true?† In the poem, â€Å"Happiness Is Not Comforts† by Dr. John Celes, it states â€Å"Happiness is in making and seeing the less fortunate ones, smile.† This can tell us that happiness isn’t just about personal desire but also about others around you. Happiness is nothing when everyone is sad around you. This poem also shows how sharing with others gives the feeling. The same characteristic are explained in all three pieces described. This poem answers the question by explaining that happiness is caused not by what you surround yourself by who you surround yourself with. It attempts to tell us that comforts are just empty feelings that fade quickly. But things like giving to others, showing love and compassion towards other, and going out of your way to do little things for someone is what gives a full happiness. The other poem that helps answer the question of what makes happiness real is in the poem â€Å"Happiness† by Juan OIivarez. The poem literally states that not being alone made him feel and experience true happiness. This list the things that makes him feel happy and it just the little simple things such as walking in the rain, going home and seeing family that he hasn’t seen in a long time. This piece answer the question by suggesting that little things and being with people that love you and want to be with you is what makes happiness true.Show MoreRelatedFilm Analysis : Into The Wild1429 Words   |  6 PagesInto the Wild The movie Into the Wild is about a young man who finished his university education and through everything away. He did this because he wanted to go into the wilderness to find answers to his questions to his life. There are multiple scenes that moved me when watching this movie. The first scene that moved me was during a campfire scene with Jan and Chris. They were talking and Jan said that â€Å"You look like a loved kid, be fair.† Chris answered â€Å"Rather than love, in money, in faith,Read MoreAnalysis Of The Film The Wild Country 1607 Words   |  7 PagesThe Wild Country is an action Western film set to be released in March 2018. I will be the director of the film, and will mainly take care of the visual aspect of the film. The first scene I will direct in the film is Scene IV. The spotting for the film will occur on November 24th, 2016. The first spotting session will consist of the type of content that will go along with the music in Scene IV. The meeting will be attended by the film composer Richard Marley along with our three music editors CindyRead MoreAnalysis Of The Film The Wild County 1759 Words   |  8 Pages The Wild County is a modern Spaghetti Western film set to be released on March 2018. I will be the director of the film, and will mainly take care of the visual aspect of the film. The film’s visual element takes inspiration from one of Sergio Leone’s prominent film Once Upon a Time in the West (1968). The first scene I will direct in the film is Scene IV. The spotting for the film will occur on November 24th, 2016. The first spotting session will mainly focus on arranging the music with the footageRead MoreFilm Analysis : Wild Strawberries 1797 Words   |  8 Pagesâ€Å"Film as dream, film as music. No art passes our conscience in the way that film does, and goes directly into our feelings, deep down into the dark rooms of our souls† (Ingmar Bergman). Ingmar Bergman’s fascination with the subconscious and dreams as they delve deep into one’s consciousness is evident in his work. To Bergman, cinema is quintessentially an alternate reality in whic h dreams can have a physical manifestation. 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Social media marketing and Contemporary issues in Business

Question: Discusss about the Social media marketing and Contemporary issues in Business. Answer: Introduction Definition of social media It can be well-defined as web-oriented tools of communication which allow individuals to network with one another by both sharing as well as consuming information. It can as well be understood as internet as cellular phone-oriented applications alongside tools for sharing information among persons. It include such prevalent networking websites as Twitter, Facebook alongside bookmarking sites such as Reddit. Bloggings and forums alongside aspect of an interactive manifestation that enables individuals the aptitude to engage in the conversations with each other, frequently as a discussions over a specific blog post, event or news are common features of social media. Examples and Application Social media remains a collection of online communications channels committed to community-oriented input, interactions, content-sharing as well as collaborations. Such websites and application include Facebook, google+ Wikipedia, Twitter and Pinterest. Disruption Use of social media creates new time theft as workers may waste a lot of time in social sites hence reducing employees performance. Social media might also lead to leakage of confidential information about the company to competitors hence a negative effect to the company. Also, it creates a dilemma on what employees are allowed to post concerning the company in and outside the workplace. Purpose of Report The report purposes to assess the impacts of social media in a company, dilemma created by social media and how to handle the identified ethical dilemma. ADOPTION OF SOCIAL MEDIA USE Who are the users? Both employees and employers/business use social media in equal measures. For example, marketers have used social media for marketing. Customers are also using social media to get information about the product of the company. Uses of social media Facebook remains a widespread interacting website for the listed operators to establish profiles, upload video/photos, send message and stay in touch with family, friends alongside associates. Twitter offers an unrestricted microblogging facility which permits listed users to broadcast short tweets (Kietzmann et al., 2011). The memberships are able to broadcast tweets as well as follow additional tweets from users by utilizing manifold podiums and devices. Google plus also gives a social networking project that is designed to duplicate the manner in which persons network offline narrowly than other social interacting services. LinkedIn is also designed specifically for the corporate community thus permits listed associates to create as well as document networks of individuals they recognize and trust professionally. Reddit gives a social news website alongside forum whereby stories are curated and promoted socially by the site members. Pinterest remains a social curation website enabling sharing as well as classifying images online particularly visual. A user who clicks on the image can be directed to original sources and make purchases. Where social media is used The social media is used in marketing of products to promote such products. The company marketing departments uses social media to ensure that the products reaches out to many customers. When social media is used Social media has been extensively used during the marketing and advertisement by the company. It is also used by the company to gather information regarding the product when the product has been launched (Mangold Faulds, 2009). Why use social media Social media is being used in many occasions since it gives a large community of people or provide a wider coverage. People can interact and get the immediate feedback they need regarding the products. In this regard, it helps the company know what people talk about its products and uses the complaints and feedback to adjust or improve the quality of the products (Mangold Faulds, 2009). How social media is used Social media is used by creating contents and sharing to the required users. The users then give feedbacks on these contents and the business uses the feedback or complaints to adjust where necessary. Benefits of social media to employees It gives users information through podcast, webinars and blogs. They can inscribe reviews and generate wikis, fora as well as videos and link with one another as well as providers via virtual worlds alongside social network communities. It has led to significant fundamental alongside transformational swift in the manner individuals are linking, as knowledge is shared alongside flowing information. It has engaged employees thereby increasing their gratification on job since staffs feel engaged in respective work. An online network provided by social media engages employees at all levels of company globally in discussions relating to industry trends, new-fangled technologies, economies and issues impelling companys triumph. Problem-solving among employees has been moved to innovation and creativity by making information comparatively easy to locate as well as summarize (Mangold Faulds, 2009). Social media has also facilitated talent management where it contains policies, procedures, invitations, forms, and forums and photos. Such cases use social media in recruiting process via alumni relationships. Social media also increases employees productivity by creating an environment whereby employees continuously contact each others for strategies, advice and best practice JIT to employ in on the job. This assist curtail need for undertaking training outside of organization thus saving money alongside time. It also helps employees connect, and cultivate their relationships as information alongside knowledge remain shared with individuals, not businesses. It also help in enhancing communication among employees by allowing people to get as well as remain in touch, thereby reducing need for boundless email watercourses or waiting for experts. Workers feel share of entire thereby snowballing worker satisfaction at workplace by facilitating incessant worker communication that indorses consciousness of as well as aids workers better comprehend responsibilities and roles of coworkers in supplementary departments. Benefits of social media to employer/business It enhances communication which leads to timely communication thereby fostering customer satisfaction and thus creating brand loyalty as well as contributes to bottom line. It makes the employees feel part of a whole which increase their satisfaction and hence increased performance and productivity. It helps the business in the formation of business strategies as well as strategic alliances. It increases productivity of their employees since workers are comfortable communicating with one another and researching customers solution hence increasingly likelihood to collaborate with people they are not familiar with in real world. It increases employees retention by motivating and engaging them fully. Through social media, performance and recognition is promoted as employees can easily congratulate one another hence building an environment of team work as well as encouraging peer-to-peer feedback. This leads to a more engaged employees hence likelihood of retention. Social media also reduces employees turnover as employees performance are tracked besides social media utilization alongside found digital connectivity that raises employees retention. Business Concern and Risk for Company Accidentally exposed the deal Social media may make employees to exposes the deal arrived at by other partners accidentally. This will negatively impact the business by making its competitors know the strategies and deals the business is using or has engaged in respectively. This makes the firm to be less competitive and may even lose the deal. Breach of Confidentiality Social media may allow employees to give confidential information to an unauthorized persons including the competitors. When this happens, the business may be vulnerable to the rivals. In this case, the business will lose its points of strengths and get outstripped by rivals. What type of Risk affecting business/company? Social media may lead to a range of risks including reputational risks, risks of losing confidential information, risks of losing customers among others. In 2013, 69% agreed that they waste their time on a daily basis at their work, but in 2014 almost 89% people agreed that they waste their time on a daily basis (Kaplan Haenlein, 2010). Employees are spending more time on social media this can be shown through this data which states that almost 31% employees waste 30 minutes on social media, 31 % waste 1 hours on social media, 16 % waste 2 hours on social media, 6 % waste 3 hours on social media, 2 % waste 4 hours on social media, and 2 % waste 5 hours or more on social media. It is necessary to restrict the use of social media at workplace if is not important tools for employees to work, and it is also important to secure the productivity of an organization. Recommendations How much time is reasonable? It is necessary for organization to make changes in their policies because of technology which become important part of our day to day life. Restricting complete access of social media is not right, but it is necessary to monitor the use of social media at workplace for maintain the productivity of employees. Employer can use various methods to maintain the productivity of organization and preventing the overuse of social media such as training, hiring social media officer who keep check the activities of employees, monitoring, and limit the time for use of social media (Stelzner, 2011). What Boundaries Social media should be used extensively in recruiting process via alumni relationships. It should also be allowed extensively for marketing and promotional purposes. Employees should allowed at times to use social media purely for increased engagement to make them feel part of the company (Kaplan Haenlein, 2010). The social media should as well be allowed strictly to promote employee retention. Marketing and recruitment firms should spend more time in social sites like Facebook and LinkedIn to get the required information about the product reaction/response and information pertinent to potential employees unlike the production firm which should avoid the use of social media as this will decrease productivity. Implementing changes in company policies Socializing outside the office- few years back employers avoid happy hours and get together with their employees outside of work, but now it become trend to know your employee at personal level. Such interactions build trust between employers and employees because employees get encouraged and build good connections with their boss at personal level (Ellison, 2007). It is necessary for employer to maintain professional boundaries at these events too because employers and employees use social media to get socialize with each other which can affect the productivity of an organization. Social media team set up Management has to make social media teams to oversee how users use their time in social media. The team will be responsible for ensuring that rules and regulation alongside policies guiding use of social media are adhere to effectively. Guidelines and policies Set example for others- it is always the responsibility of the boss to set example of professional boundaries at workplace. Therefore it is necessary as boss that you also avoid the use of social media at workplace. Social media breaks Employees appreciate short breaks- there are number of employees who work more productively if they receive frequent short breaks to refresh their mind. None of firms want their employees to ignore work anytime time from their working hours but it is true that short breaks allowed to employees throughout the day will actually increase the productivity of employees because it gives chance to employees to refresh their minds and disconnect them from their work for sometimes (Correa, Hinsley De Zuniga, 2010). It is proved that minutes break for social media actually refresh the mind of employees and they start their work with fresh energy. Small breaks of social media help to keep the employees happy and dedicated towards employers. Social media at work is the important topic to consider which must be considered by employer (Barefoot Szabo, 2010). Employer must determine the factor that employees also access social media through their personal devices, and it is necessary for employer to include all such factors in their policies for avoiding future conflicts and time theft. Conclusion The main topic of discussion is impact of social media on business and productivity of organization. In this context, three questions which include topics such as time theft because of social media, boundaries set up by employer for accessing social media, and benefits of small social media break are answered. It is clear after analyzing all facts on social media that restricting complete access to social media will lead to frustration among employees and reduce the productivity of employees. As stated above, social media is important part of day to day life of people and it is beneficial for organization to allow social media access at workplace but with some set rules. Therefore, at last it is concluded that social media policies must be framed after conducting all relevant factors. Reference Barefoot, D., Szabo, J. (2010). Friends with benefits: A social media marketing handbook. No Starch Press. Correa, T., Hinsley, A. W., De Zuniga, H. G. (2010). Who interacts on the Web?: The intersection of users personality and social media use. Computers in Human Behavior, 26(2), 247-253. Ellison, N. B. (2007). Social network sites: Definition, history, and scholarship. Journal of Computer?Mediated Communication, 13(1), 210-230. Kaplan, A. M., Haenlein, M. (2010). Users of the world, unite! The challenges and opportunities of Social Media. Business horizons, 53(1), 59-68. Kietzmann, J. H., Hermkens, K., McCarthy, I. P., Silvestre, B. S. (2011). Social media? Get serious! Understanding the functional building blocks of social media. Business horizons, 54(3), 241-251. Mangold, W. G., Faulds, D. J. (2009). Social media: The new hybrid element of the promotion mix. Business horizons, 52(4), 357-365. Stelzner, M. A. (2011). Social media marketing industry report. Social Media Examiner, 41, 1-10.